Wednesday, May 6, 2020
Advocacy For Afric Education - 1443 Words
Advocacy for Africa ââ¬Å"Everyone has the right to education. Education shall be free, at least in the elementary and fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit.â⬠Education is important because a more educated society will be more successful. It is urgent that education is compulsory and free in Africa, including after primary school because the youth needs to have the basic skills and be educated enough to live successful and productive lives. The children represent the future of the country, and if they are educated, the country is set to become more prosperous in the future.â⬠¦show more contentâ⬠¦Of those children, 9 million children have never been to school in Nigeria. In comparison to other countries, Nigeria has the most out of school children in the world. The youth are not learning in Nigeria because of crammed cl asses, lack of supplies, and incompetent educators. In Nigeria, there is an average student to teacher ratio of 49:1. Because of the scarce amount of teachers, the students cannot be focused on individually and are less likely to learn in class. In Nigerian schools, about 80 percent of children to not have textbooks for all subjects. How can students expect to learn if they do not have the sufficient supplies to do so? The teachers in Nigeria arenââ¬â¢t exactly helping with this issue. In fact, 40 percent of primary school teachers in Nigeria are not qualified for the job. The students will have an even tougher time learning if the teachers cannot instruct their class effectively. This problem is most distinct in northwest and northeast Nigeria. When all of these factors are amassed, it is very challenging for a child in Nigeria to grow up and live a happy, prosperous life. Wangari Maathai made a large impact on Africa. She was an environmental advocate, as well as a political activist. She was born in Kenya, and studied in colleges in the United States as well as Kenya. Wangari Maathai was on the National Council of Women of Kenya, and she introduced the idea of planting trees as a community that eventually led to the
Tuesday, May 5, 2020
Naukri.Com free essay sample
COM Industry- eBusiness is the integration of a companys business including products, procedures, and services over the Internet. [pic] â⬠¢ You turn your company from a business into an eBusiness when you integrate your sales, marketing, accounting, manufacturing, and operations with your web site activities. â⬠¢ An eBusiness uses the Internet as a center for all business activities. â⬠¢ eCommerce is the online component of an eBusiness. â⬠¢ E-business may be defined as the conduct of industry,trade,and commerce using the computer networks. â⬠¢ Naukri. om is an Indian job search engine operating in India founded by Sanjeev Bikhchandani in March1997. â⬠¢ This employment site allows businesses to place job announcements and look through resumes. People looking for employement can post their resumes, ad links to their home page and browse the ads and look at potential employers home pages as well. â⬠¢ The site was established in 1997 by Info Edge (India) Ltd. Info Edge is a listed company on the Bombay Stock Exchange and National Stock Exchange. It went public in November 2006. As of March 31, 2011 Naukri. om had a database of about 25 million registered job seekers and over 80,000 live job listings from Corporate Customers. During the Fiscal year 2010-11 Naukri. com serviced approximately 42,000 Corporate Customers, an average of about 12,000 resumes were added while about 72,000 were modified daily in the Naukri. com database in Fiscal year 2010-11. Overview â⬠¢ In India Naukri. com has been ranked at 22nd spot as per Alexa traffic rankings. It has a global ranking of 452. 2,480 sites share their links in the job portal. Usually almost 9 minutes is spent by each viewer in the site nd every page is viewed almost 42 second approximately. Naukri is the leading job site in India and is the premier brand of Info Edge. It has single-handedly given a new dimension to the concept of employment in the country. â⬠¢ After it was found the company has left behind every competitor. Naukri. com as a recruitment agency offers em ployment related services to both regular job seekers and leading placement agencies and recruiters and corporate houses. Its services are available in both India as well as outside the country. The jobsite offers a wide range of services such as Response Management Tools and Resume Database Access. Among its major services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any time, 200,000 jobs and serves almost 35,500 corporate houses. It also publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy Vision â⬠¢ Vision is to create a platform where, in 20 years time, every Indian who is looking for a job can find one. Mission â⬠¢ Every person looking for a Job should get one. Initial Strategy (1997-2000) â⬠¢ The initial marketing strategy was geared towards fulfilling two objectives. The first objective was to get the companies and placement consultants to list their jobs on the web site and the second one was to get job seekers to visit the site. Towards achieving the first objective, an intensive search exercise was carried out. The team went through the previous issues of several newspapers and magazines, went to libraries, scanned Yellow Pages and built a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had placed an advertisement for jobs in the last five years. Letters were mailed out to them with information about the service. At the same time, another list of newspapers and magazines was compiled. Letters were also sent to these newspapers and magazines informing them of the introduction of this unique service. Advertising was also done but on a very small scale. It was restricted to small-classified displays in newspapers. In effect, initially, the marketing strategy of Naukri. com was based on direct mailing and it was actually a very low cost one. Current Strategy (2001-2004) â⬠¢ The marketing strategy currently being followed by Naukri. om is two pronged one, in the words of their marketing manager Ayesha Kapur. Naukri. com reaches out to two segments primarily the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 strong sales force across the country that go around and meet the clients face to face, introduce them to the products and explain them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is aggressive advertising. The aggressive advertising has kept momentum only during the last year (2003-2004). Naukri. om has been advertising on television and the print media and is now exploring radio as a medium for advertising its services and products. Advertisement on television has included promotion during the Indiaââ¬âAustralia cricket game series telecast on the national T. V. network, Doordarshan, in the year 2001. Environmental factors â⬠¢ The major external forces are: â⬠¢ SUPPLY AND DEMAND â⬠¢ If the company has a demand for more professionals and there is limited supply in the market for the professionals demanded by the company, then the company will have to depend upon internal sources by providing them special training and development programs. Attributes and Characteristics â⬠¢ Faster search â⬠¢ Secured access â⬠¢ Personalized data â⬠¢ Customization of data â⬠¢ Privacy protocol â⬠¢ Huge records for recruiter and applicant to search from â⬠¢ Cost effective â⬠¢ Global reach â⬠¢ Reduction in recruitment time by 60% Usability from stakeholder points of view For job hunters â⬠¢ Ease of access to millions of jobs. â⬠¢ Personalized format â⬠¢ Secure login â⬠¢ Global reach â⬠¢ Application time is reduced â⬠¢ Resume developments For employers â⬠¢ Connectivity to millions of job hunters â⬠¢ Real time information updates â⬠¢ Relevant search â⬠¢ E apps to manage resonses â⬠¢ Ease in passing information For government â⬠¢ Increase in GDP â⬠¢ Increase in tax revenues Low unemployable rate IT Infrastructure requirement [pic] 5 layer model of naukri. com infrastructure [pic] Firewall It is a software application mounted on a server at the point where a company is connected to the internet. Its purpose is to prevent unauthorized access into the company from outsiders Demiliterized zone In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in the DMZ. Cost benefit analysis They made the market more efficient by reducing ââ¬Ësearch costââ¬â¢ and ââ¬Ëtransaction costââ¬â¢ thus making it attractive to get into this market. It is important to understand the reasons for naukri. com and other similar websites registering excellent growth. The job market existed before but naukri. com and other similar websites took initiatives to facilitate certain activities performed in this market. They made the market more efficient by reducing ââ¬Ësearch costââ¬â¢ and ââ¬Ëtransaction costââ¬â¢ thus making it attractive to get into this market. In this case, the efficiency in the market also brings in effectiveness as the cycle time to close the transaction becomes short leading to increased satisfaction. That is, when market becomes more efficient, ââ¬Ëtrapped valueââ¬â¢ is released which means a new revenue stream for the business organization. Trapped value is also released when a ââ¬Ënew value systemââ¬â¢ gets created, for example, the value of a new found ââ¬Ëcommunityââ¬â¢ of recruiters and job seekersââ¬âthey existed earlier but as standalone entities. This leads to savings in cost to search the talent. For recruiters the cost advantage comes from reducing the cost of print ads and other traditional methods. Also they get the great talent quickly so that they can hire the person for the position and continue their operations. For job hunters it saves their cost of running around for hunting down the required jobs. Challenges in Naukri. com business [pic] People- Convenience and connectivity ensures people are just click away to get the right kind of job. The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increasing number of applicants the increasing database makes it difficult to manage the large pool of offers. Moreover some co-success factors support both efficiency and effectiveness: communities as parts of e-customer relationship management programs improve customer retention , thus avoiding high costs of acquiring new customers. Implementation Its easy to describe e-commerce and the benefits resulting from its implementation. Its not so easy to develop and deploy e-commerce systems. Companies have faced significant hurdles in these efforts: Cost. E-commerce requires sophisticated, distributed systems based on new technologies that can touch many of a companys core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions that are easy to use and thus help enable cost-effective deployment. Value. Businesses want to know that their investments in e-commerce systems will produce a return. They deploy e-commerce systems to achieve business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met. Businesses also need flexible solutions so that they can easily adapt a system to meet changing business conditions. Security. Because the Internet provides almost universal access, a companys assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a sites usability or performance nor make its development too complex. There is an additional security issue: Because e-commerce systems enable the collection and usage of sensitive information about individual customers, companies also need to protect the privacy of their customers. Existing Systems. Companies need to be able to harness the functionality of existing applications into e-commerce systems. Most companies new to e-commerce already use information technology to conduct business in non-Internet environmentsââ¬â in existing marketing, order management, billing, inventory, distribution, and customer service systems. The Internet represents an alternative and complementary way to do business. Its imperative that Internet e-commerce systems integrate existing systems in a manner that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoperability here means the linking of trading partners applications in order to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers. Interoperation between businesses reduces costs and improves performance. It enables the implementation of more dynamic value chains. Business partners Brijj- professional networking Merination- study material Jeevansaathi- Indian matrimonial site Allcheck deals- real estate in india Zomato- food guide 99 acres- real estate in india Shiksha- education and career Mydala. com- deal offering site PEST Analysis POLITICAL: 1. Government support for increasing Internet penetration in India. 2. Tax benefits to corporate. 3. Government policy to increase jobs 4. Pumping money in the infrastructure ECONOMICAL 1. Booming Indian economy. 2. Increase in Indian GDP 3. Increase in ratio of Employed to unemployed people 4. Base of internet users multiplied by 10 to 11 times in last 6 years. SOCIAL 1. People spend more time on internet 2. Rise of social networking site 3. High priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. TECHNOLOGICAL 1. increase in broadband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis â⬠¢ naukri. com has the first mover advantage. It is still paying off till date with naukri having the best brand recall in terms of job portals. The site design has received great acceptance among Indians. (better than monster and timesjobs) â⬠¢ It has the experience of being in the market for almost a decade. â⬠¢ It has a large market share while monsterindia and Timesjobs are far behind. â⬠¢ It ranked as Indiaââ¬â¢s number one job site on all parameters ââ¬â page view, reach, and traffic. â⬠¢ It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. â⬠¢ It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses â⬠¢ It has a large number of employees and hence the company incurs a high cost for managing salesforce. â⬠¢ There is a high level of attrition. â⬠¢ Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities â⬠¢ Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. â⬠¢ Further, with broadband infrastructure being rolled out, there are more opportunities on the net. â⬠¢ The scope of online recruitment is, therefore, increasing. Like any other o nline recruitment company, it has the advantage of being a low cost medium of recruitment.
Sunday, April 26, 2020
Definitions of Good Biodiversity Essay Topics
Definitions of Good Biodiversity Essay Topics People hailing from other cultures, ethnicity, race, country or religion ought to be deemed as a component of the 1 society' only. For an argumentative essay it's a good idea to set up three claims which provides a strong reason behind your stance on the topic matter. In case you have any opportunity, ask your buddy or parent that will help you. Concern about environmental destruction resulted in the signing of numerous national and global agreements. The Good Biodiversity Essay Topics Stories Each selection of flora and fauna present on Earth contributes its bit towards developing a balanced environment that's fit for the existence of the living beings. These species help in fulfilling the simple survival needs of one another. Species richness is the term that describes the variety of distinct species in a particular area. Biodiversity is a topic that anybody can relate to. All About Good Biodiversity Essay Topics Biodiversit y is important as it assists in keeping a balance in the ecological system. It plays an important role in the way ecosystems function and in the services they provide. It is a significant aspect of the normally balanced nature existences. It exists in every ecosystem, weather it is big one, or just ecosystem of one garden, it has the same importance because without it nature loses its ability to perform major functions needed for life on Earth, as it is oxygen production. It is very important to maintain high degree of biodiversity so as to guarantee the smooth performance of the surroundings and for the survival of mankind. Accepting the diversity gracefully will assist in building a congenial atmosphere. A wholesome environment is necessary for developing rich biodiversity which then is necessary for the human beings to reside in a harmonious state on Earth. All these contribute in keeping up a healthful environment on Earth and therefore play a significant function. In the event you've got something to add or wish to share something important, don't hesitate to post in the comments below! To appear beautiful, you have to be feeling fresh. Also, you've got to spell out the key key phrases which you're likely to utilize in the entire work. Do your bit to lead to the shift! Deforestation is also an important reason behind the decline in the degree of biodiversity. Reforestation boosts the rate of deforestation but don't have effects on biod iversity loss. Biodiversity refers to the value of a wide selection of plants and animals that live in the world or within a particular habitat. The ecosystem provides services like protection of soil thus the biodiversity loss is regarding the decrease in ecosystem services. To put it differently, biodiversity is the wide variety and abundance of organisms in a specific landscape or ecosystem. It's thus important to get a rich biodiversity. Therefore biodiversity starts from the bottom up. The explanations for why folks exercise and the psychological outcomes. Normally, it takes up to two hours of time to comb through dozens of sites until you discover something exciting to write about. If you don't sleep well, you're interrupting the process to keep up your general wellness. Many students think that it is a waste of time. Most Noticeable Good Biodiversity Essay Topics An argumentative paper is part of the persuasion. In different instances, it's way too hard to discover the appropriate sources, and you need only a bit of help to receive your paper done. You must be proficient in the topic, have an overall idea a bout the chosen issue and figure out how to get the best arguments to demonstrate your thesis. Do not neglect to use appropriate format whilst preparing a paper. The reader ought to take the author's side by the close of the reading. Your reader needs to be convinced your argument is valid. Do not neglect to develop an efficient outline to be successful! Just locate a good example and adhere to it while writing. Good Biodiversity Essay Topics and Good Biodiversity Essay Topics - The Perfect Combination With FreeEssayHelp you'll find hundreds of Biodiversity essay topics in a matter of many seconds. Alongside the topics, you'd come across loads of papers at no cost. This is normally the most challenging, so I tried my very best to pick the topics which are both robust and clear! You're able to read these multiple titles to comprehend how to compose yours. A brief breakdown of the essay structure explain how and in what order you intend to develop each portion of your paper. Following are various kinds of essay topics for students that are categorized in many sections so you can easily chose the topic in accordance with your need and requirement. To begin writing your assignment you would want to encounter an interesting and promising topic. The Advantages of Good Biodiversity Essay Topics Cost-free Biodiversity essay samples are offered on FreeEssayHelp with no payment or registration. Still, every one of them would show up in the overall list. It'll be derived from sufficient group of information and using Simpson's index. Each single claim needs to be proven.
How to Write a Narrative Research Paper
How to Write a Narrative Research PaperWriting a narrative research paper can be a daunting prospect for some of us, but if you take the time to understand the different aspects of writing a research paper and how to structure it the right way, it will all become easier. There are many different research topics to write a narrative research paper on, but by understanding each topic thoroughly and following the steps to write a narrative research paper, you will be able to present your research accurately.One of the first things you need to do is figure out what type of research paper you are writing. This is usually quite easy, as you have probably already done it, but the first step in writing a research paper is knowing what you want to present in the paper. If you are writing a non-fiction research paper, for example, you may need to make up an outline to get you started. You will also want to decide on what specific type of research paper you will be writing, as well as the purpo se of the paper.Once you have determined what type of writing you want to do, you will want to write the research section. Usually you will be writing an introduction, body, as well as conclusion. The introduction will need to introduce the research topic and give some background information about the topic. The body of the article will begin to give your research objective.The next part of the research essay will explain what the research topic is about. It is important to make this part interesting to the reader, as readers want to learn more. After the introduction, you will usually have five or six key points to make throughout the body of the paper, as well as a conclusion.Another thing to keep in mind when writing a research paper is to follow the rules that have been laid out by the writing school. They usually will not have much advice, but will have a guideline that you should follow. This includes writing in chronological order and avoiding using superlatives.If you follow these guidelines for writing a narrative research paper, it will be much easier to put together the best research paper you have ever written. As long as you follow the rules for proper research, you will be able to present your research properly. Once you have successfully created the research paper, then you will be ready to present it to your professors.It may seem overwhelming at first, but by taking the time to understand the different aspects of writing a research paper and how to write a narrative research paper, you will be able to create a powerful and persuasive research paper. Then you will have the confidence you need to write a narrative research paper and get the results you want!
Write a Health Wellness Fitness Essay Tips For Women
Write a Health Wellness Fitness Essay Tips For WomenYou should never get discouraged when you find yourself trying to write a health wellness fitness essay tips for women. By the time you've finished reading this article, you'll have learned several things about what you can expect in your own writing.One of the things you should remember when writing a health wellness fitness essay tips for women is that you need to start with an introduction. This is the first thing that is going to interest readers. The introduction should be eye-catching and it needs to be short.The first and most important point to remember is that there is no need to start off by talking about yourself. It may seem like a good idea, but you shouldn't. That will make you seem self-centered and that can sometimes be a turn-off. If you are really feeling it, try to go on and talk about how you relate to this topic.Now, if you want to get into the meat of the Healh wellness fitness essay tips for women, you need to take a moment to discuss body image. Do you feel that you're not attractive enough? Do you wish you had more hips and a face that was a little rounder?Some people will start out by saying something like, 'I'm not a very good looking person, but I know that I can make myself better.' Don't get discouraged if they end up backtracking here, because you need to show that you can change if you really want to change.A great way to start writing-Health wellness fitness essay tips for women is to start off by discussing your goals. If you're not sure what you want to accomplish with your writing, you can start by using 'I' statements.When you're ready to move on to writing a health wellness fitness essay tips for women, you should start by writing what it is that you hope to accomplish. Then, you can add other ideas that you think will help you achieve your goals.
Do Whhy This Unervisty Sample Essay?
Do Whhy This Unervisty Sample Essay?In the course of doing a psychometric test, you may get to take a quick whhy this unervisty sample essay. This is a way for the examiner to test your ability to use and interpret certain information about a particular individual. The purpose of this exercise is to determine if you have an aptitude for reading and interpreting other peoples' minds and feelings. The essay should include at least five different items about a particular person.The sample essay should be formatted in such a way that it appears as though it were written by you. Be sure to get enough space in the question and answer format. By including a lengthy introduction and a few paragraphs of verbiage, the essay is meant to make a real impact on the reader.The essay should include the following five topics: physical appearance; occupation; employment history; previous work environment; and motivations for your career choice. The interviewers will ask you to predict what types of be haviors are likely to develop from these five topics. They are hoping that you can use your knowledge of their psychology to effectively predict how people respond to certain situations.When doing this exercise, you should first consider the person's personality and characteristics. You should then consider your own personality and attributes. By combining these two things, you should be able to provide a more accurate prediction of how a person will respond to a particular situation. If you have ever studied psychology, you know that all human behavior can be explained by psychology.One way to find out about this unervisty sample essay is to go online and look for a psychometric test that involves your personality. There are lots of online psychometric tests and resources that may help you plan the most effective practice for whhy this unervistysample essay.Whichever way you choose to do it, writing your own essay is a lot of fun, and that includes writing this unervisty sample ess ay. It's a good feeling to feel proud of yourself for getting such a good score on the psychometric test.In general, the psychometric test you are required to take consists of six different tests. You need to write an essay that covers each one of the six tests. Remember that writing this essay can be very challenging, so if you haven't practiced this before, don't worry!
Friday, April 17, 2020
Red Guard Essay Example
Red Guard Paper It had been argued that one of the many aims of Maos Cultural Revolution had been that of the cleaning up of the economic, political, ideological, and organisational impurities of the rural peasants and basic-level cadres. 1 The initial intention of the Social Education Movement was to restore collectivisation which was damaged by the disasters after the Great Leap. However, it was soon revealed that corruption among the grass-roots rural cadres was rampant, resulting in the shift of focus from one of collectivisation to that of the village leadership. 2 Mao had released a resolution titled, Early Ten Points3 which essentially subjected the Party to criticisms from non-Party mechanisms. The target of this program was at elementary and middle high school children (i. e. aged 12-14). It was most active from 1933 till 1966 and would later form the majority of the membership of the Red Guards. Such a movement which essentially comprised of the indoctrination of Maos ideas to young people especially those in the rural countryside areas allowed the Party to plant trusted students into the Chinese villages as spies to report on the various activities in the rural villages. We will write a custom essay sample on Red Guard specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Red Guard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Red Guard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This form of indoctrination manifested the idea of class struggles amongst the students in the rural areas and been so successful that the students formed the organisation called the Red Guards with Maos authorisation and had declared themselves as Maos little generals4, indicating that their sole loyalty to Mao. The Red Guards, most of whom were the teenage children from the countryside, would be carrying out the numerous purges in all levels of the Party and government throughout China. It could be seen from the early beginnings of the Social Education Movement that Mao had been trying to nurture an organisation which would assist him in his future political purges. The activation of the Red Guards in the second half of August 1966 marked a watershed in the course of the Cultural Revolution in the countryside as well as in the cities. The Red Guards made their first public appearance with a rally of a million in Beijings Tiananmen Square in August 18, 1966. Battalions of youth, enlisting in the Cultural Revolution, marched by singing, Sailing the Seas Depends on the Helmsman. Mao Zedong had given his approval during his review of the students and put on a Red Guard armband, emblazoned with the three characters Hong Wei Bing. 5 Mao signified his support of the Red Guards by being with them for the whole period that they were at the square. Maos support of the Red Guards meant a lot to the students. As mentioned previously, the personality of Mao had been so strong that any gifts from Mao himself would be worshipped and revered. A former Red Guard, An Xi Jiang, had admitted after the revolution that people worshipped him as a god6. Hence the fact that their Chairman was at the Tiananmen Square with the youths, encouraging and wearing the Red Guard armband had significant impact on the youths. Maos encouragement of their enthusiasm and critical questioning in a way gave the Red Guards some form of unlimited power to carry on the revolution within the revolution7. Had Mao not given his sanction to the Red Guards, the latter might not had gone to such extreme measures in the ideological cleansing of the so-called intellectuals to remove the bourgeois influences. Indeed, Mao encouraged the students to turn against their teachers, university professors. Most of these people were usually holding a position of authority and hence it would be reasonable to argue that the students were in effect a tool of Mao for his ideological purges of his opponents. Mao encouraged Red Guards to attack all traditional values and bourgeois items and to test party officials by publicly criticizing them. The officially sanctioned freedom of action of Maos migratory little generals gave them the virtual license to destroy the four olds. The Red Guards, most of whom were from the poor and lower-middle peasants families, set up their own Red Guard detachment, attacking the former landlords and rich peasants living on the commune. In this way, the students could be used as a tool to help Mao test the members loyalty to him. Mao believed that this measure would be beneficial both for the young people and for the party cadres that they attacked. Religion and superstition was also targeted by the students. The Red Guards went round smashing up the ancestral tablets, incense burners, religious icons, old books, old wall cloths, superstitious objects and the like in the countryside. Although the peasants eventually gave in the actions of the Red Guards, they did so out of fear of the repercussions of being labelled as counter-revolutionaries, rather than genuine enthusiasm. Mao had added in a personal letter: It is right to rebel against reactionaries. I offer you my warm support. Hence it could be inferred that the youth was being used by Mao as the tool against his opponents and in the class struggles between capitalism and socialism. One can conclude from this that the Cultural Revolution was indeed largely Maos initiative with the Red Guards being used as a force to get the rest of the country involved. One of the plausible explanations for the students obsessive following of Maos ideas had been the social indoctrination in the earlier period through the use of visual arts such as posters which had definitely appealed to the students. Closely related to this was the brain-washing campaign that Mao had implemented on the students. The result of such activities would probably be that of a senseless following of Maos ideas. The fact that Mao was worshipped till such an extent inevitably had to be accredited to his indoctrination and brain-washing campaigns. As former Red Guard, An Xi Jiang admitted, Thinking back, I think maybe we were brainwashed8. One can thus see the extent of the brain-washing campaign which Mao had instigated during his term as Chairman in the Communist Party.
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